Privacy Policy

Last updated: July 2026

This is a starting template. Please have it reviewed and finalized by legal counsel before launch.

This Privacy Policy explains what information TapThisTag (“we,” “us”) collects, how we use it, and the choices you have. By using our website, tags, and services (the “Service”), you agree to this policy.

Information we collect

Account information — your email address, and optionally your name and phone number, used to sign you in and contact you.
Pet profile information — details you add about your pet (name, photo, breed, medical notes, microchip number) and the contact details you choose to display.
Tap activity — when someone taps a tag, we record the time, approximate location (city/region derived from network data), and device type, so you can see your tag’s activity.
Order information — if you purchase a tag, we receive your order details (including the email used at checkout) to set up your account and tag.
Technical data — basic logs and cookies needed to operate and secure the Service.

What a finder sees

The whole point of a tag is that anyone who taps it can view the public pet profile you create — typically your pet’s name and the contact methods you enable (call/text). You control what is shown. Your home address is hidden by default and only appears if you turn it on. You can edit or hide these details at any time, and “Lost” mode changes what is displayed.

How we use information

To display your pet’s public profile when a tag is tapped.
To operate your account, tags, and analytics.
To send account and service messages (e.g., sign-in links and, if enabled, tap alerts).
To secure the Service and prevent abuse.

Text messages (SMS)

If you opt in — for example on our text-alerts page at tapthistag.com/sms — we send account and service text messages to the mobile number you provide: a one-time sign-in and setup link after a purchase, and an alert when your pet’s tag is scanned while the pet is marked lost. Opt-in is optional and is not required to buy a tag, create an account, or use the Service.

Message frequency varies based on your account activity.
Message and data rates may apply.
Reply STOP to any message to opt out at any time, or reply HELP for help.
No mobile information — including your phone number and your SMS opt-in/consent — is shared with third parties or affiliates for marketing or promotional purposes. This information is used only to deliver the messages you asked for.
Mobile carriers are not liable for delayed or undelivered messages.

Sharing

We do not sell your personal information. We share information with service providers who help us run the Service (e.g., hosting, email delivery, SMS delivery, payments, and the store platform), and where required by law. The public pet profile is, by design, viewable by anyone who taps or opens the tag’s link. As stated above, we never share mobile numbers or SMS opt-in consent with third parties for their marketing.

Data retention & your choices

We keep your information while your account is active. You can edit or delete your pets and contacts at any time, and you may request deletion of your account. Deleting a pet removes its profile; the tag itself stays in your account until you release or reassign it.

Children

The Service is intended for adults. It is not directed to children under 13.

Changes

We may update this policy from time to time. Material changes will be reflected by the “Last updated” date above.

Contact

Questions about privacy? Contact us at [email protected].